Bangladesh

In a move that redraws the map of emerging market e-commerce, Jiji Africa has formally completed its acquisition of Bikroy.com, the dominant player in Bangladesh’s digital classifieds sector. The deal, signed in Dubai on May 12, 2026, marks the African unicorn’s first major cross-continental expansion, signaling an aggressive push to export its high-growth business model to South Asia.   The Long Game: A Disciplined Entry The acquisition is the culmination of a "stealth-to-scale" strategy executed by Jiji’s leadership under CEO Anton Volianskyi. Jiji’s first foray into the Bangladeshi market began in March 2025 with the launch of jiji-bd.com. Rather than pursuing an immediate buyout, the firm opted for a year-long "test-and-learn" period, operating as a direct challenger to the incumbent. This operational period allowed Jiji to calibrate its proprietary machine-learning algorithms to local urban consumer behaviors in high-density regions like Dhaka and Chitt...